Zapak helps Kolkata Knight Riders play cricket online
Zapak Digital Entertainment Ltd, India's largest online gaming portal, a Reliance ADA Group Venture, today, announced their mega association with Shahrukh Khan's IPL Team - Kolkata Knight Riders. Bollywood superstar Shahrukh Khan, owner of the Kolkata Knight Riders team was present on this occasion with his entire team to announce this association.
As a part of the association, Zapak is the Official Gaming Partner for this IPL team and has created a dedicated cricket zone on the official website of the Knight Riders. This zone will host 10 of world's best cricket games for the users out of which 5-6 games will be custom built specially around Knight Riders. Currently there are four games running live on the portal.
Zapak and Kolkata Knight Riders launched a new game on the official Kolkata Knight Riders portal - Cricket by the Book, one of the games specially built around Shahrukh Khan's team.
Concept of the game:
In this game the player has to form his team, toss the coin, turn the pages and score runs. The player gets to choose his players by picking a country first and then picking his team from the list. The player then decides the opponent team by clicking on the flag and reviewing the cricketers. The player also chooses the number of overs to be played. After the teams are decided, on clicking on "Play", a thumb will begin riffling the pages. The player has to figure out when to click on Stop. The player will score runs based on the page numbers where the player clicks stop. Submit your score in the gallery of highest runs.
Zapak and Kolkata Knight Riders also announced the launch of a mega contest called - 'Get Knighted Contest'. To be a part of this contest the contenders will have to log on to - (web url) and play 'Cricket by the Book'. Based on the scores in the game, top 50 players will be chosen to play Multiplayer Cricket Contest in 12 Zapak Gameplexes across India. Top player from each of the 12 gameplex will win t-shirts signed by Shahrukh Khan and the Kolkata Knight Riders. In the end, based on a lucky draw, one of the 12 winners will be chosen to Get Knighted by Shahrukh Khan and win a complete KKR cricketing kit signed by the superstar.
Speaking on the association, Shahrukh Khan said, "With this association our key objective is to get all cricket fans feel that they are a part of the team. There is a varied array of games in the gaming zone which will cater to all types of cricket fans. For a player interested in bowling there are games based on bowling, for a player interested in batting there are games based on batting and for a general fan of the game there are also quiz based games to check their knowledge on the game. And there is no stickier application than cricket based gaming on the internet to get the fans interested."
On this association, Rohit Sharma, Chief Operating Officer, Zapak Digital Entertainment Ltd. said, "Zapak offers 18 interesting games based only on cricket. We at Zapak have a record of more than 80,000 users playing cricket on our website everyday. Cricket is in the Indian DNA. This association is made with the objective to build a community around this IPL team and give the fans a chance to play cricket by being a part of the team in various avatars. The Get Knighted Contest that we will roll out across the country will get cricket fanatics hooked on to Kolkata Knight Riders."
(c) e-Eighteen.com Ltd.
Reliance's gaming units to make mobile, online game on Ishant Sharma
Jump Games and Zapak Digital Entertainment Ltd -- gaming divisions of the Reliance Entertainment are planning to create a mobile game or an online game on Indian cricket team spearhead Ishant Sharma for whom endorsements offers are pouring all around the corners.
The mobile game known as Ishant Sharma cricket fever will constitute a 10-over match with the pacer bowling at other players while the online game dubbed Power Bowler will allow the user step into Ishant's boots and bowl five overs to a batsman.
(c) Telecomtiger 2007-2008
Online ad agency: First bilingual portal on IPL
AS MAXIMISING brand image and profits are increasingly becoming difficult day by day, promotions for products and services are being performed through an advanced layer of media - internet.
An online advertisement agency proliferates brand image of a business throughout the arena of World Wide Web (WWW). With such advertisement agencies, a business or a service provider can crawl into the sphere of global exposure from local exposure and can touch targeted client base belonging to any part of the world. If your product is hugely in demand outside your country, let online advertisement agencies take your products off to where they are wanted.
So, what is the most enticing feature of an online ad world? While a television advertisement, roadside campaign, print advertisement or a radio advertisement lags due to the limitation of media, an advertisement on internet often expands from internet to these media, as well to captivate targeted viewers' minds. If you have a product or want to make money swiftly, launch it through website and market it through online advertising and marketing companies for widest possible exposure.
As DLF Indian Premiere League (IPL) tournament 2008 has taken a storm, a recent online advertisement agency has tapped to the rage for the game for branding their business by coming up with a portal. An online advertisement agency launched the first bilingual cricket site in India.
From news and views to insights and entertainment related to the event are all under coverage of this site to generate unremitting latest reports in Hindi and English. With this site, horizon of online advertisement agency expands to show its clientele brighter prospective in market penetration and profit generation to outshine their counterparts.
(c) MeriNews
Red FM bats for IPL's Mumbai Indians
Red FM has caught the DLF Indian Premiere League (IPL) fever and has come all out to support the Mumbai Indians team, which is backed by the Mukesh Ambani Group. As radio partners, Red FM Mumbai is all set to create the right noise for the Mumbai Indians and enable Mumbaikars to cheer the loudest for their favourite team.
Commenting on the partnership, Kaushik Roy, Director, Indiawin Sports, said, "We are very excited about this League, and we feel that the people of Mumbai have the spirit to bring in the excitement and energy into the game. That's why they are called the Mumbai Indian Paltan - people who can singlehandedly make the Mumbai Indians win every match. With the innovative ideas from Red FM, we are convinced that the Mumbai Indians would have a huge fan following right through the Tournament."
Elaborating more on the partnership, Anuj Singh, National Marketing Head & Station Head (Mumbai), Red FM, said, "Red FM represents all that is Mumbai and when it comes to supporting the home team, the Mumbai Indians, we will leave no stone unturned. Red FM's brand proposition stands on four pillars of programming, one of which is cricket. Through our partnership with the Mumbai Indians, we strengthen our brand promise of providing interesting and innovative content to our listeners."
On its various initiatives, Singh explained, "The FM station plans an innovative campaign across online, print, outdoor and on ground activities. The different phases of the campaign would be unveiled in different stages, maintaining listener curiosity and involvement throughout the series."
The station would air 'Red FM - Yeh Kis Khet Ki Mooli hai', wherein each Mumbai Indian would be introduced - where he is from, what are his special skills, how he feels about being a Mumbai Indian, etc. The station would also help the team recruit the ultimate support group - the Mumbai Indians Paltan.
Under the interactivity bit, Red FM RJs would be chatting with the team's superstars such as Sachin Tendulkar and Harbhajan Singh. The station would also hold a contest called 'Red FM Sab ke Sab PL', where 10 lucky Red FM listeners would be given a chance to watch the Mumbai Indians in action along with the Red FM crew. Here, the listeners shall get the chance to reach out to the Mumbai Indians on the Red Mike and win exciting merchandise. Adding to this fun ride, Mumbaikars would be able to catch the Mumbai Indians Anthem first on Red FM.
(c) exchange4media 2008
Jeremy Snape snapped up by the IPL to help players with mind games
Jeremy Snape became the latest English link with the Indian Premier League (IPL) after being granted permission by Leicestershire to join Rajasthan Royals as high-performance coach. Snape, who is contracted to play only one-day cricket for the county in his testimonial season, is due to leave for Jaipur today and will return on May 2.
The opportunity arose through Manoj Badale, who is part-owner of the franchise and has been involved on the marketing side at Grace Road through Investors in Cricket, the London-based company that specialises in the creation and management of sports rights.
Snape, 34, has played in ten one-day internationals and also appeared for England in the ICC World Twenty20 last year. The all-rounder expects to feature in warm-up matches but his main role is to prepare players on the mental side. The Royals will include Shane Warne, Graeme Smith and Younis Khan as well as Dimitri Mascarenhas, and part of Snape's challenge is to help the lower-profile Indian players to cope with the pressure.
"This is a brilliant challenge," Snape, who was called into the England backroom set-up at the 2007 World Cup and has his own sports psychology company, said. "I will be fascinated to see how a team comes together from scratch. I am sure I will learn as much from them as they will from me."
England's top international cricketers have discussed joining the IPL and would hope to play in the competition in future years, Alastair Cook said yesterday. The 23-year-old became the second England player after Kevin Pietersen to speak out in favour of the 20-over league. Cook said that the IPL had "obviously been discussed" in the England dressing-room. "It's excellent for cricket that there's such interest," he said. "If it goes well then it can only benefit cricket. If the opportunity does arise to play in it then I'm sure people will play. But I know that every one of those people who were in New Zealand are fully committed to playing for England and I don't think they would jeopardise their chances of playing."
Chris Adams, the most successful captain in county cricket in recent times, wants the ECB to consult leaders of industry before formulating a response to the threat that the IPL has presented to the English game. The ECB's Structure Review Group is about to reveal its proposals, which may include a star-studded Twenty20 league of its own.
Adams, who has led Sussex to the county championship three times, counsels caution. "It will be interesting to see what they come up with but if I was them I would be holding fire and saying, 'Right, let's make sure we get this absolutely right,'" he said. "I would be talking to the heads of industry and saying, 'Look, if this was your business, what would you do?'"
(c) Copyright 2008 Times Newspapers Ltd.
A Cricket MMOG Launched
Agneya Infotech, a Hyderabad, India-based socio-gaming company claims to have developed the world's first cricket Massively Multiplayer Online Game (MMOG) represented by cricketparty sites. The site combines social networking with gaming. Despite being in the beta version, the MMOG platform already has a minimum of 1500 teams playing the game at any given period of time. It has one lakh greens to host the teams. The online games usage for the site is forecasted to be 35 billion hours a year by 2008. The platform has registered 1.5 million users in last five months, informed Tagore Guttinkonda, Chairman, Agneya Infotech, addressing a press conference.
"With rapid urbanization, vanishing playgrounds, cricket lovers hardly find a place to play their favourite sport. Further the generation next is at ease with both studies and technologies, and already a computer savvy. In this light of background, cricketparty sites was conceived," informed Tagore, who himself is an avid cricket buff.
He further adds "we plan to host more than 100,000 concurrent players on our website by the end of second year of operation."
(c) IDG Media Pvt Ltd.
England continue tour despite bomb blasts
England's tour of Sri Lanka will continue as planned despite two bomb attacks in the capital, Colombo, on Wednesday, a spokesman told Cricinfo.
However, the spokesman added that team officials would continue to monitor the situation, in consultation with the British High Commission.
The England squad is currently in Kandy, away from the scene of the explosions, which took place within ten hours of each other in the heart of the city, killing at least 16 people.
The team is due to return to Colombo on December 6, ahead of the second Test at the SSC, but as yet there are no concerns about the safety of the players or travelling support.
"We have spoken to the High Commission and at present their travel advice remains the same," said England's media liaison officer, Andrew Walpole.
"As things stand, this will not affect the tour, although we are certainly not going to be complacent about security and we will keep the situation under review." The first blast occurred at around 9am, outside the department of welfare in the southern outskirts of the city.
The perpetrator, an elderly female, died in the blast, along with the personal secretary of her target, the welfare minister, Douglas Devananda.
The second took place in the city's busy Nugegoda district, when a security guard opened a suspect package outside a popular clothing store.
Security in Sri Lanka has been on high alert for several months, ever since the fragile peace between the government and the separatist Tamil Tigers began to crumble in early 2006.
In August of that year, South Africa's one-day squad pulled out of a triangular tournament in the country following a blast that killed seven and injured 17.
The attacks come a day after the leader of the Tamil Tigers, Velupillai Prabhakaran, used his annual remembrance address to warn that hopes for peace in the country were "naive".
Copyright 2007 Cricinfo. All rights reserved
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